2013 The Blog Workshop Conference Review #TBWC13

We Are Earthformed may have received one of more of the products or services discussed below in exchange for a review and/or is an affiliate of the links or banners you find on this site.  Clicking on them may result in compensation for this blog. I attended a blog conference this past weekend.  There was no traveling involved, no flights, no layovers, no driving for hours, no hotel stay and no eating out three times a day.  My family stayed together, played together and allowed me to attend the conference in the comfort of my own home office.  Thanks to The Blog Workshop & Sverve I was able to attend their first ever blog conference.  It was ONLINE!!!

TBW Promo Banner

Until probably the last six months the thought of going to a blog conference seems foreign and out of reach.  I knew I would learn a great deal and get a chance to network with other like minded bloggers, but the costs including the entry fees made it prohibitive.  With a tight budget and two small children, one of which I homeschool, the idea of mommy leaving home by herself for more than a few hours was not even a possibility.  When the opportunity to review this online blog conference I jumped at the chance and was elated to be chosen as one of the blogging community to review, attend and promote the TBW conference.

The conference is slated as the place where Blogging Meets Business.  When you think of business conferences you may think that they are boring and drag on, but when it’s about something that you love and are passionate about there is little that can’t keep you riveted.  The speakers were all leaders in their niche’s – experienced and influential in their own right.

Thanks to our speakers:

  • Laura Summers (@NakedBloggers)
  • Deborah Anderson (@SocialWebCafe)
  • Dan Morris (@DanRMorris)
  • Lindsay Lee (@BlackBlondeOne)
  • Kelly Whalen (@CentsibleLife)
  • Jeneba J. Ghatt (@JenebaSpeaks)
  • Robert Mooney (@DjMooney)
  • Ryan Schram (@RyanSchram)
  • Holly Hamann (@HollyHamann)
  • Deborah Anderson (@SocialWebCafe)
  • Dee Dee Cocheta (@DeeDeeCocheta)
  • Paige Wilcox (@PaigeWilcox)
  • Rohit Vashisht (@_TechCEO)
  • Crystal Duncan (@CrystalDuncan)
  • Jennifer Beaupre (@JenBeaupre)

We learned about:

  • Blogging Basics
    • Niche
    • Focus
    • Planning
    • Vlogging
    • SEO & Content
  • Blogging as a Business
    • Branding yourself
    • Consistency of image and tone
    • Importance of Disclosure
    • Bookkeeping basics
    • Taxes
    • Copyright
    • How to avoid getting sued
  • Preparing for Ads and Pitching Sponsors
    • Why your blog may be passed over by advertisers
    • What bloggers should expect from brands
    • What metrics bloggers should focus on
    • Don’t buy traffic
    • Pay attention to your social media involvement and community
    • You are an Influencer – act like one genuinely
  • Media Relationships
    • Understanding brands, restrictions and compliance
    • Working with a PR agent
    • Creating a 15 second elevator pitch
    • Making a media kit
  • Advertising vs. Affiliate Marketing
    • How to attract advertisers
    • Diversifying your ad options
    • Diversify your affiliate options and picking programs that fit your niche
  • Monetizing your blog
    • Connect with other Influencers
    • Balanced blogging (organic posts vs. sponsored)
    • Working with brands

I want to give a shout out to the conference sponsors –

  • RaffleCopter
  • LegalZoom
  • Cloudswipe
  • Big Honcho Media
  • Lela
  • SocialWebCafe.com
  • And our conference presenter – YourLifeAfter25.com.

Here are the tweets I sent out during the conference.  This just gives you a glimpse of the knowledge gained and community developed during the conference.

[tweet https://twitter.com/earthformed/status/335528578982739968]

[tweet https://twitter.com/earthformed/status/335531826141609984]

[tweet https://twitter.com/earthformed/status/335560714422996993]

Pros of Attending The Blog Workshop Online Conference

– No need to leave your home and family obligations

– No travel costs

– No need to pack clothes

– No expense for eating out (unless you want to)

– You can connect WHEREVER you have a PC or Laptop and a good internet connection

– You can attend in your pajamas with no makeup and baby on your lap if you want 🙂

– Your attention can focus more on knowledge instead of just getting SWAG

– It’s more about learning and improving and less focused solely on brands

– Dedicated time for questions and answers where anyone can ask anything

Cons of Attending an Online Conference

– Your attention may be divided between the sessions and family obligations because you are at home

– Your ability to connect to the conference depends highly upon the strength of your Internet connection and the reliability of your computer

– Your local weather could prevent you from attending (one of our group @pnkheelspnktrk was victim of a tornado strike near her home leaving her without power and therefore Internet; but she and her family were OK)

I was glad to be able to be at home all three days and enjoy the beautiful weather we had this weekend.  I got to mow the lawn, work in the garden, play with my girls, help my hubs set up our tent outside.  After the conference Saturday night we camped out in our yard after enjoying a relaxing time by the fire and a few roasted marshmallows.  Sunday I got to go to church with my girls as usual, hang out, take a nap and get everything ready to go for that evenings session.  Unfortunately, my husband ended up having a fender bender and wasn’t able to help out with the girls during the conference.  Thankfully he was OK but the whole ordeal was a bit distracting.

All in all the experience was enjoyable and in coming weeks you are going to see some changes to my blogs based on what I learned.  One item of concern that has been bugging me is the FTC endorsement disclosure requirements.  Even though it isn’t a hard and fast law it is still an enforceable guideline by the FTC.  You probably noticed the disclosure in the image above; you’ll be seeing that more often here and on my other sites.  My goal in the end is to be able to share my experience, knowledge, thoughts and concerns with all of you in a way that creates a pleasant experience.  I feel that attending this blog conference was one step in the right direction for improvement and growth.

 

Lucero De La Tierra (1062 Posts)

I'm a mom of two beautiful little girls, stay-at-home mom and blogger. I write about things that affect the everyday life of a stay-at-home parent or any parent for that matter such as parenting, relationships, discipline, the media, product reviews, giveaways, social media, food, cooking, gardening and anything else that might come my way.


2 comments for “2013 The Blog Workshop Conference Review #TBWC13

  1. May 22, 2013 at 12:01 pm

    Thank you for giving such in depth feedback Lucero, it’s always good to know where we can improve. We are definitely looking for ways to make this conference even better for next year! I’m happy to hear that you were able to learn a ton of valuable information that you can apply to your blog, just remember to take everything one step at a time. We look forward to connecting with you more in our community.

    Recordings will be available soon and we have a surprise going out for our #TBWC13 attendees soon. Hope to see you at our SEO workshop with Dan R. Morris 🙂 June 26th!
    Da Vinci – The Blog Workshop recently posted…Lea C and Erica Buteau are now friendsMy Profile

    • May 22, 2013 at 7:28 pm

      Da Vinci Thanks for showing some ‘blog love’. I really did enjoy the conference. For the most part took a break from blogging today to re-evaluate my position and direction. I had a furrowed brow from much thinking after the conference was over. Look forward to the recordings . . . and the surprise :). Who doesn’t love surprises!?!

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